BTW, can you please for my benefit post the scanned article from Departures? I can't find it on the forum anymore.
Can't do that. Copyright thing, you know. And as for your last post, not rude not inappropriate at all. I agreed with your first take ... this was fun. And as for your analysis:
1) I am tempted to read just left to right "Alexander S Joelle M" which does not make sense 2) The words in the box have a grey shadow which make them very hard to read 3) The "& sons" appear in the middle out of no where
You are exactly correct. You are deriving everything from the logo which it was meant to convey ... except one thing. The Sons did not come from nowhere. We know exactly from whence they came. But, exactly as it appears in the logo, they did just sort of plop in right in the middle.