Originally Posted by acidicboy
The recent Seiko Design Project
models for me shows how much the brand strives to better themselves. And the models aren't bad at all:
Yes, it's nice to see that someone is working on new movements and designs in the high-end market. I, haven't seen it in person, but the new Seiko Springdirve movement seems pretty cool.
Compare that to Rolex which hasn't changed anything in, what, 40 years? ETA/Omega isn't much better. With their stranglehold on the high-end Swiss watch market, not much reason for them to try to improve, I guess.