MORTAR: A Men's Clothing Boutique

As a store, exceptional design, an emphasis on quality, and uncompromising customer service are where we begin, our starting point, our given. But at MORTAR, we push farther, we demand more. Our store focuses on three additional key elements: relevance, utility, and expertise.

Relevance:

Trends come and go, but well-made, well designed items endure; become classic and remain relevant. Relevance for us relates to longevity, to applicability to our customers’ lives, to the assurance that our items will retain their utility now and in the future. By conducting extensive research, by focusing on emerging designers, and conducting in-depth trend analysis our staff brings in lines that meet this criteria.

Utility:

Utility is a measure of use, of benefit. We define utility by the flexibility, functionality, and durability of the pieces in our store. Utility is the ability for those pieces to move between different situations and places, and how they can combine to support our customers’ lifestyles. We developed the MORTAR Approach to enable our customers to come to our store and maximize the utility of every piece.

Expertise: 

We believe that, with the ubiquity of products online, the fundamental relationship between retailers and their customers has to change. It’s no longer solely about the products but it has to be about the expertise, the advice, the knowledge capital retailers can bring to their relationships. MORTAR was built to be a better men's clothing store, built to be a resource, to be that place one goes when labels begin to mean less, quality more, and the flexibility to live one's life is everything.