I'd say a B, B-. I was expecting better design, frankly. I have the updated chamois shirt, waxed duck boots and black suede chukkas. All basics that llbs tweaked a little, for the better.But I haven't been remotely tempted by woven shirts or trousers -- all the colors look so dull.I guess what I was expecting was more of a WWM lite. I still think llb could kill it if they made more things in the US and trumpeted that fact.