You can do 10M sales and not make any money at all. I'm in production, so for us the only driver is to produce more. The only thing that matters is the bottom line.I think many retailers aren't flexible enough in their pricing strategies. Typically the only reason people are in business is to make money. If someone asks for free shipping on an order that they otherwise wouldn't pay I'd say go for it.
2/11/16 at 6:48pm