Haha, Hood by Air. I images.google.com the brand sometimes and just get gobsmacked.
"What inspired the name, HOOD BY AIR?
It came from going to underground parties, and we used to freestyle on the mics. And one night I was reciting something, and that came out and kinda stuck with me as an aesthetic and a way of living. It’s also like owning your influence on the world…make the world understand what you’re doing and why what you’re doing is so important."