The patch is a test. It comes off in 30 seconds. It's like the suit manufacturers who put that basted tag on the wrist. They expect you to take it off, but if you want to do some overt marketing for them they won't stop you.
I have my own fake aesthetic philosophy against visible branding, but, in this case, the patch also just looks kinda dumb. What does it have to do with Canada and geese?