What a piss poor attitude. The guy offers nice shoes for a price. You don't like his price, so don't buy. I'm not a fan of his either. But why do you want him to go out of business? Simply so you can get great shoes for a low price. You're sick.
You need to get a VAT certificate so that non-EU citizens don't have to pay VAT. You can't be competitive, nor fair, until this happens. Not only that, if you are not, and it appears you are not, remitting VAT to the UK, you are putting yourself at risk for a lot of problems.
Gdot, what can you tell us about these shoes. They have some gorgeous shoes for a great price. I am especially interested in a pair in the olive patina. I have never heard of this brand so any info. you have would be appreciated. Thanks.