I'm kinda looking forward to see the collection. But without a doubt this is a ploy by MMM to expose the brand to the young/fashionable demographic so they will spend the $$$ tomorrow for the real thing. I'm almost hoping that there won't be anything in the collab that I'll want to kop. However, an MMM designed blazer in $100-$200 might be nice. Too bad you'll probably need to wait in line for 12 hours for a chance to get a piece before the eBayers do.