Yes, absolutely. There's a bunch of ultra wealthy, celebs, etc who will buy without blinking. There was a profile a while back in Vogue or whatever and a bunch of the celebs interviewed all listed MrP as their favorite shopping site. Good PR, too.It's an interesting idea : How do you market to both the top 1% and the guy eating ramen to save for SLP? The latter helps you move inventory at sales time, but it's the former that sustains your business.