Get back to the basics, to what what made them successful and well loved and improve and perfect that. Then branch it out. This may be at odds with their financial mission perhaps? At the end of the day I can't fault them for trying to focus on their economics, I guess all I can do is just decide if G is still worth my money.
on that note, the Japan GreyXBlacks came very late, but are still VERY awesome.. So I guess I'm on the hook a little bit longer..