Come on now, APC is definitely much better quality than H&M.
I think the styling on the APC website is too boring at times, but some pieces are really nice and deserve more attention. I hate that the APC thread is only "size down 2 or 3" talk, instead of actually sharing experiences on the brand as a whole, and not just focussing on the raw denim. Full retail nice? No, but I do believe that at half off good deals can be had.