The cream is from saphir medaille d'or cordovan range
from google translator:
"Persistent treatment with sapphire Cordovan Care and a hard smooth rubbing tool (similar to a shoe-Bone) produces the popular high-gloss"
"... only sapphire Cordovan cream, black has been used and no water-gloss polishing technique was applied"
Second link (where the wax tin is visibible):
"...today discovered a method by which Cordovan within
a short time can bring shoeshine...
Some incredible shine on cordovan:
Yes, It's used also on elbow patchs,It's exactly the point used by tailors on the lapels, lining etc. could be spaced in various ways and could have structural or decorative purpose.http://www.youtube.com/watch?v=vmYJhzXkpe0
^ It's clearly an excellent product but I think that isn't suited for shoes well cared but it's perfect to restore worn, scuffed or dry leather shoes.
I care regularly all my shoes and I found that Reno isn't so necessary, Lotion Medaille d'or (or other lighter lotions) is better for my purpose, that's all.