Buying a fake is like people who find wallets and make no attempt to give them back or find the owner. They know its wrong and dishonest but they will try to morally convince themselves that its right for whatever reason.
Don't confuse IQ with education. What does SF members have to do with the average public. Most members here regardless of education or earnings express a more developed interest in style than he average member of the public.
I´m sure the logic you and your consorts are using also applies to every good possibly made. This includes medicines foodstuff and indeed airplanes. If there truly is no difference and it is only a marketing gag then I´m sure you would have no problem letting your loved ones be treated with fake chinese medicine or drive cars with fake chinese parts or fly on holidays in a fake Boeing jet. Of course you wont because a fake is the same as the real thing just cheaper!!....
Your friend contributes to the destruction of intellectual property which secures the production of beautiful products for future generations. It's the inside that counts and fakes have no content of quality. Does your attitude to fakes extend to medicines which are also subject to the same problems as watches etc. you go ahead a buy fake chinese brembos for your sportscar if you want. Don't stop me now