Just a few points about pricing and consumption.
In my experience we tend to have people who either:
1. Purchase 3-4 work/dress shoes, maybe in the $3-500 dollar range.
2. Purchase 10+ pairs of shoes - these are not people buying Allen Edmonds, I'm afraid. These tend to be people buying progressively more expensive shoes.
Even in the case of HW shoes being more expensive (which they aren't for group number 2 who are buying very expensive GYW shoes), they are clearly...