Perhaps for US customers offer free shipping with a slower service and have the FedEx second-day service be an upgrade. Watching my clothing go halfway around the planet in two days is cool but honestly it's superfluous.
Very tempted by that khaki linen-cotton, but I worry that 5-6oz is too light for pants and they'll end up feeling and looking weird. I have some Epaulet chinos in oxford cloth and while the weight is nice for summer, they can sometimes look girly because the fabric sticks to my skin instead of draping and keeping some shape like the same size pants in a heavier canvas will do.
Very bummed to learn that my natural duck canvas jeans failed their quality inspection. I was really looking forward to them. But luckily they had a pair of Okayama Standards in the same size so I'm getting those instead. I wanted them anyway, I was just waiting to back a campaign until I had a chance to assess the fit of the ducks.
At this point Gustin is basically delivering on the failed promise of Everlane. Josh's pointed email discussing his rejection of the VC mindset from a couple weeks ago plus the the move into duffels and apparently backpacks really drives it home.