Originally Posted by kmdsimpson
The article's a little murky on the numbers. They cite 2.0 - 2.5 x markup from "cost" to "retail". I don't see how you get there from $56.06 to $310, as in this example.
Still a good read. Thanks for posting, RKD!
Those numbers would make sense if they meant to write from "wholesale cost" (from retailer's perspective) to "retail sale price".