Meet Jack Schitt
Jack is the only son of Awe Schitt and O. Schitt, and he has an interesting family tree:
In 1957, Awe Schitt, the fertilizer magnate, married O. Schitt, the owner of Needeep N. Schitt, Inc.
They had one son, Jack.
Jack Schitt grew up and married Noe, and together Jack and Noe Schitt produced 6 children:
Holie Schitt (who came to be known as "The Lucky Schitt")
Shineola (who didn't really have the Schitt Face)
Bull Schitt ...