You sure it's soft coated j pants and not jeans? On the site the jeans are coated but the tailored soft j pants are different. I have the soft j pants and they are great. Not sure about the other options but the coated soft j jeans look a little weird IMO.
Dale was my roommate in college. He was making that Dale's Pale Ale homebrew back then. Is it popular now? I don't live in the US anymore. I see stuff about it on FB but kind of surprised to hear about it on SF.