The "Shoe Club" is merely the discount you get on future purchases of similar shoes (e.g., buy a pair of C&Js, get all of your subsequent pairs of C&Js at a discount). The discount differs by make. No reason not to share this... its a "club membership" that everyone gets once you puchase a pair of shoes to encourage repeat purchases. Sending traffic to their site is probably precisely what they were hoping for, particularly from new customers who don't get the discount.
4/16/09 at 12:31pm