By Andy Ghilchrist
Why be concerned with your appearance?
Is it really that important to your career, romance, or influence over others?
It's a scientific fact that people who don't know you make up their minds about you on a subliminal/prehistoric basis in 30 seconds or less. This evaluation of you by others takes place so quickly and is so entrenched in the human brain that it is not usually conscious thought.
Behavioral scientists tell...