Just saw the video and I think it's awesome. It respects the spirit of tweed as active wear. I just got back from 4 hours of biking in tweed for the DC Tweed Ride and it was great. It was bitingly cold at times but my tweed outfit came through and kept me warm and comfortable (though it was perhaps inappropriate for the indoors party afterwards).
Though to be honest, these days it's no longer clear to me what these verbs are. Did verbs like "sanction", "leverage", "format", "message", "snowball" etc start their lives as nouns ? (The last two probably did). Should I look upon them with disdain?