Copy is good, but one small typo, addition in bold:This simple idea is the reason why we have created our Customer Loyalty Incentive program.I'd add a picture of the tote or something. If I weren't already a tote holder, I'd see the fact that you get a product in return immediately as a notable incentive to join the program. Anyhow, I think the name change is a good one. "Tote holder" works as an SF secret society name, but the new name is more professional.
5/8/12 at 7:24am