To clarify my comment -- I'm not speaking on how posh / not posh the shop is.
What I saw on the pictures looks like a very amateurish operation... just a couple of girls who decided to call themselves a camiceria.
Granted, I'm not a shirtmaker myself, so what do I know?
The place was even worse than this? Seriously, not to rain on your parade -- and the final shirts might be fantastic -- but what I saw so far doesn't look too good... I'm not speaking on shirts (there are none), but on general approach.Andrey