As much as I hate this thread (it's terrible enough that it almost turned me off the brand), I will say that the actual clothing itself is pretty nice. Nice materials, good cuts, well-made. Well worth the premium. And John is pretty helpful, too.
Do the u-necks shrink very much? Picked up a few from Atrium, ordered all mediums but they accidentally sent me one small. Small fits better out of the box, but medium would probably fit better if they shrink a moderate amount.