I'm no expert, but I'd either guess gel or spray on the first guy, it looks like his hair is hard.
For the second guy, it looks softer, so I'd guess wax or paste.
I hate my hair. Here are some pics of how I wear it on the daily. Give me some ideas or something to work with please I have some kinda hair product to work with if necessary.
Front:
Sides:
Messed up to show length of...