Boss is big in Asia too
Originally Posted by freshcutgrass
Disclaimer: My opinion is tainted, as I was employed by Hugo Boss back in the late 90's. I was "forced" to wear the stuff, and still have a closet full of the stuff, although I haven't purchased any of their stuff since I stopped working for them.
At the time, Hugo Boss was better dialed into the mood of the day then now. Part of this was how they branded themselves...