Pricing is an Art as well as Science. If the market cannot bear the cost, St.C would have to lower its price to extract maximum profit. It doesn't matter to St.C what you, the individual consumer think what a fair price is, St. C cares about what the market thinks. And the levers to change what the market thinks are Product quality, features, Pricing, and Marketing activities(advertising, blogs, videos, roadshows).
12/27/13 at 7:43pm