Weird. I like Picpoul fine when I want dirt cheap, cold refreshment. Hadn't known they're growing it in central California. I'm guessing they're charging a lot more than $8 a bottle or whatever the French stuff costs.
You seem very eager about this. My hunch is that you own a cheesesteak shop and anyone who shows up for this meat-up will be murdered and butchered so that you can save some money on your grade D beef.