Let's just say that the GF shirts make the regular BB shirts look slim fitting. I bought 2 last year for $85 per and I thought I got a steal....until I tried them on. Fullest cut shirts I had ever seen. I returned both immediately. I agree with you; the construction is excellent; the buttons, lustrous, and the fabric, superb. But the cut is awful; no wonder they are blowing them at low prices.