I don't think I am extremely price sensitive but I am not buying EG at these prices. I can spend more money on a G&G because I think its a better product. I struggle to see why I should pay a premium to EG over G&G. Only time will tell who looses out here - EG or their retailers or the "extremely" price sensitive customer who will simply switch to other brands. I apologize to EG for lowering their brand value as I bought a pair of Dover for only USD1K.