I have to try my hardest to get that medium!!
Notwithit I think you'd be better off giving clothes than the membership for a general person. If they are super into clothes like we are and they check clothing forums and such it may be a good present.
If by heavyweight flannel you mean this:
Then holy cow! I would stay up all night to buy this shirt. If there's one shirt I've always wanted to buy but never had the chance, it's this one. I didn't know about WvG when it was first released.