Some people in the video were translated as saying, they're buying for loved ones. The people waiting look quite old, probably aren't very tech savvy, and afraid to buy stuff online, so brick and mortar is the only thing they trust. They're at risk of getting beaten, and robbed, but if they truly are buying for someone else, I respect that. edit: could be a surprise? I very much doubt these people are buying for someone or them selves as they claim, but it's a possibility.