So Hood By Air won the Menswear CFDA... Can someone explain the appeal of this brand? I had originally thought they had only taken off because of ASAP Rocky's cosign, and the garishness and overbranding just lead it to be the 'fuccboi' brand of the moment - but apparently there's something I'm missing? In all sincerity, does anyone hear wear the clothes? What does the aesthetic mean to you?
6/1/15 at 9:18pm