In the London store Sale period the seconds you are referring to are sold only at 30% off the regular firsts store price. During the whole year those rejects in Northampton Factory shop are sold more than 50% off the regular price. For example, you can find the Coniston rejected boots for 200 GBP in Northampton FS now, while even they do appear in London store as seconds they will cost 295 GBP. That's how it was last Summer when I phoned their London store during the sale.
5/28/15 at 10:45am