The blogs and pre orders are great. I just can't get excited until I start seeing stuff shipped out. Once I get some of my tees and tencel from a few months ago, I'll be more interested in getting more.
For me, it's about how much I'll wear something. I agree $300-$500 is a lot for a sweater (to me), however, if I knew I'd be wearing it all the time, I would probably still do it. I think his prices on other things make sense to me.
I normally wear monkey arms in the button downs, but normal sleeves in the thermals/henleys. Mauro said these sleeves will be longer, so I am going to go with a regular sleeve length and my normal size. Hope it works out.