To me it looks like an attempt to promote the brand and add awareness, especially since he calls it "Carpe Diem revival". I won't insist it's him, I haven't neither asked nor heard this name from Altieri himself, it were other people who have mentioned it. However if not him, who else? Definitely not Amadei, Luca or Sara Lanzi. Someone mentioned Issei Fujita of Lumen et Umbra but I guess it's highly unlikely.