To echo @T4phage , I just got a quote and the below is directly from his email. Hopefully he doesn't mind, but it should help clarify.
A "Meccariello" shoe starts at Euro 620 until the end of 2014 (and includes a shoe tree)
An Aurum shoe starts at Euro 1000 (for crust, boxcalf, suede) until the end of 2014.
A three piece bespoke shoe tree is Euro 150
A spring loaded two piece bespoke shoe tree is Euro 120
Metal LuLu toe tips are Euro 50
Last adjustment including...