I've started to think that the marketing photos are only good in that they provide an idea of the design of the shoe (shapes and such). You then have to try to imagine the color as you've seen it on other shoes, assuming you've seen other shoes that color. They must spend a lot of time in post, and they lose track of what the shoe looks like. They end up presenting what they think is an interesting image rather than conveying the reality. Well, that's just a theory.
2/9/13 at 12:06am