I don't know what your problem is with indigo jeans - the original Levis work jeans came in indigo. Black is for Peter Andre fans.His belt is pimp too - RM Williams 1.5" 3 piece solid hide belt if I'm correct.
I like groupthink, it makes me feel more comfortable about my decisions.
Often when I'm searching for a product I'll just buy whatever the best seller is.
Individual discretion makes me uneasy, I like to let the market decide.