I always thought it was just another randomly associated/attributed Beuys-isms that he (or his team) seem to be fond of occasionally. It does sound nice though. Names of Visvim products are always startlingly evocative of the feeling of the item. It's something they do really, really well and I think it adds to the allure of the brand as well, as trivial as it may seem.
10/21/14 at 12:44pm