I think what I meant by brand whoring is the vicious circle of luxury makers creating stuff for the intention of being a hype item. I realize name dropping labels has been going on forever in hip hop. The early days were pretty funny. Doug E Fresh lived up the the term "MC". Polo, Bally and green socks, yeah man.
Clean, dry was my body and hair
I threw on my brand new Gucci underwear
For all the girls I might take home
I got the Johnson's Baby Powder and the Polo...