Haha EXACTLY! I've got a very athletic v-taper and w quite broad shoulders and a really slim waist. I tried that shirt on in small and looked like a woman. Like one of these homies from the Revive website...not chill
Kind of related to this, I realized that ssense had different deals for Canadiana and US consumers this past season. There were like 5 John Elliott pieces that were about 50% off on the Canadian side, but when you switched shipping to US they were all full price. Same sizes/stock across the board.