I did remember to time it and it was 3 minutes give or take (I was using the time shown on the Today Show as reference). Sleeves, front panels, back, collar. Done. My shirts hang to dry so are never in a terribly wrinkled condition.
I may have missed someone commenting on it, but I got an email from The Knottery yesterday about their new pocket squares - silk/wool made in England...very Drakey.
At $35 I figured it was worth a shot