There's something off about those chukka boots.
Maybe it's the angle of the shot, but the flaps look like they're too close together, and the four pairs of eyelets just look strange to me (the exposed metal grommets don't help either).
When I asked them last year (an email and a call), I was told to order everything in the same size because they've made their lasts that way. Which, as we know in this thread, isn't 100% true. At least not for everyone.
You're essentially paying the same price and same delivery schedule, but with the possibility of more options?
I guess I'll have to make it a point to visit the physical store the next time I'm in Maine.