I would tend to agree about millennials. I'd think their age would play a large part in it. Maybe that means that people aren't buying as many cars at a young age, but it might not mean they won't when they get older. As for Ford, I don't know much about them. It's not a terrible idea but I would wonder about durability. My father in law has a new F150 and he puts his through more than I ever put mine through. He hauls a camper long distances. Never had any complaints.