Some will name shine, durability, and reasons like that, but for many (and most won't admit it or don't realize it), its the scarcity, and the prestige that comes with the high cost. The more scarce, the more coveted. The more expensive, the stronger the desire. (Some interesting consumer behavior studies have been done on this one) Not saying everyone or anyone in particular, so nobody needs to get defensive.
5/18/16 at 5:03pm