Agree it's PR. But at least we get to see what they can do to a beaten pair. No, they do not stitch over the same holes. Instead the welt is replaced. http://www.styleforum.net/t/180142/edward-green-recrafting-on-permanent-style/90#post_3332419 and http://www.youtube.com/watch?v=d6PR-jrb0a4 at 0:54 Which is why I read somewhere that shoes can only be recrafted a maximum of 4 times as the upper would not stand repeated stitching of the welt.