But a Cashmere Sweater is a high-end luxury item, and a white t-shirt is not. Even then, with a little bit of research and feel, you can still get equally good stuff for less. For example, with cars, A Hyundai Genesis spec-for-spec, price-for-price, review-for-review outlclasses a BMW or Mercedes. I actually plan to buy one as my first car out B-School. For those of us who do not place a premium on luxury labels, there savings to be had.