It's the female version of MrPorter, or rather, the "mother" of MrPorter. It's the core company that starte and owns Mr.Porter (though both are owned by Yoox Group now). Normally, I don't put up women's sales, but... I shop for my wife, and I figured that a lot of other guys do too, and we also have a fairly large contingent of female lurkers, so I thought that I should throw it out there. Maybe I'll put a (W) besides those sales which are primarily or wholly for women.